Paper sigradi2005_999:
LA IMAGEN DIGITAL EN LA MEDIACIÓN ARQUITECTO-USUARIO

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id sigradi2005_999
authors Patricia Recayte; Elizabeth Bund
year 2005
title LA IMAGEN DIGITAL EN LA MEDIACIÓN ARQUITECTO-USUARIO
source SIGraDi 2005 - [Proceedings of the 9th Iberoamerican Congress of Digital Graphics] Lima - Peru 21-24 november 2005
summary Digital mediation is considered to facilitate architect-user understanding, in order to enlarging the communicative competition, causing an involved attitude in the receptor. This paper proposes the study and analysis of the new communicative situation with the purpose of evaluate the impact of digital mediation in the understanding between producer and user. The investigation is focused as a comprehensive qualitative study. The process begins when the receptor contacts to media and then, it is able to observe attitudes and communicative competitions that play in the relationship. Variables involved in defi nition of digital mediation are: content, consumption ways, structures, digital image and alternative means. Observable attitudes of the receiver are organized in three categories: cognition, perceptive and emotive. Functional methodological tools are hoped to be found in order to evaluate the reach and infl uence of DM in the producer-user communication.
series SIGRADI
type normal paper
email precayte@mdp.edu.ar
content file.pdf (225,256 bytes)
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last changed 2006/04/03 16:58
 
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