Paper sigradi2011_366:
A representação das cidades na era da cultura digital: ampliação, consumo e produção das cidades no ciberespaço

Cumulative Index of Computer Aided Architectural Design
in Spanish

Works

Welcome guest _anon_351350

id sigradi2011_366
authors Braida, Frederico; Nonima, Vera L.
year 2011
title A representação das cidades na era da cultura digital: ampliação, consumo e produção das cidades no ciberespaço
source SIGraDi 2011 [Proceedings of the 15th Iberoamerican Congress of Digital Graphics] Argentina - Santa Fe 16-18 November 2011, pp. 320-323
summary This article presents a study on the representation of cities in the era of digital culture and aims to show how the phenomenon of self-production is present in the websites studied. At the end, we conclude that cities (through city marketing), local government (through advertising and through the creation of an identity) and citizens (through selfbranding), they create a rhetorical itself and constitute itself as brands. Therefore, we conclude that cybercities has been more an extended space of consumption and production of cities, municipalities and citizens.
keywords Cibercidade; produção de si (self-branding); Internet; city marketing
series sigradi
email fbraida@hotmail.com
content file.pdf (431,409 bytes)
discussion No discussions. Post discussion ...
ratings
last changed 2011/12/30 18:10
 
© CUMINCAD 2004