||Braida, Frederico; Nonima, Vera L.
||A representação das cidades na era da cultura digital: ampliação, consumo e produção das cidades no ciberespaço
||SIGraDi 2011 [Proceedings of the 15th Iberoamerican Congress of Digital Graphics] Argentina - Santa Fe 16-18 November 2011, pp. 320-323
||This article presents a study on the representation of cities in the era of digital culture and aims to show how the phenomenon of self-production is present in the websites studied. At the end, we conclude that cities (through city marketing), local government (through advertising and through the creation of an identity) and citizens (through selfbranding), they create a rhetorical itself and constitute itself as brands. Therefore, we conclude that cybercities has been more an extended space of consumption and production of cities, municipalities and citizens.
||Cibercidade; produção de si (self-branding); Internet; city marketing
||file.pdf (431,409 bytes)
Post discussion ...