||Customer relationship management in facilities management
||"Customer Relationship Management (CRM) is one of the fastest growing ITarea today. This paper studies needs and benefits of this kind ofenvironment in Real Estate Management (REM) and compares the used systemswith an other business field. The changing business environment challengesthe facility managers and whole construction sector to serve theircustomers better by using concurrent engineering and CRM. CRM includessystems like middleware, electronic customer service, data warehousing andknowledge management. This paper presents CRM in two cases: facilitiesmanagement company and electronic engineering company."
|Year of publication:
Naaranoja M (2000).
Customer relationship management in facilities management. Construction Information Technology 2000. Taking the construction industry into the 21st century.; ISBN 9979-9174-3-1; Reykjavik, Iceland, June 28 - 30, 2000 (ISSN: 2706-6568),