Digital library of construction informatics and information technology in civil engineering and construction
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Paper: eres2006_207
| Paper title: | REAL ESTATE MARKETING FOR LEISURE AND ENTERTAINMENT PARKS |
| Authors: | Haberzettl, Christine; Julia Jedelhauser; Philipp Kaufmann |
| Summary: | In this paper a real estate marketing concept for a leisure- and entertainment park is outlined. In this area following terms are important: communication strategy, customer relationship management, name identification and brand mark, Corporate Identity and the Unique Selling Proposition. Leisure and entertainment parks represent a special challenge to marketing, therefore the characteristics of the application are emphasized. This paper creates a manual for the entire management process of a leisure and entertainment park: from development to utilization. The concept is applied to a real case and the results are shown in the paper. |
| Type: | normal paper |
| Year of publication: | 2006 |
| Keywords: | corporate real estate management; real estate investment & finance; real estate; real estate development |
| Series: | ERES:conference |
| Download paper: | |
| Citation: | Haberzettl, Christine; Julia Jedelhauser; Philipp Kaufmann (2006). REAL ESTATE MARKETING FOR LEISURE AND ENTERTAINMENT PARKS . Book of Abstracts: 13th Annual European Real Estate Society Conference in Weimar, Germany, http://itc.scix.net/paper/eres2006_207 |
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W78
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