||CRE in the MBA Core: Problems and Prospects
||Brown, Gordon; Appel-Meulenbroek, Rianne
||There is no authentic business that does not involve a location on a parcel of land. Land and its improvements is real estate, a factor of production rarely addressed in the study of management. Instead it is addressed typically as a business in its own right.The effect is that corporate real estate (CRE) has a second class status in MBA curricula.Received ideas affecting research in CRE stem from an industrial era perspective.For the foreseeable future, as the so-called knowledge economy develops, this perspective limits effective research that would enable managers to intervene effectively in the knowledge workplace. This presentation argues that, like marketing, human resources or finance, CRE should be in MBA core curricula.It reviews the current state of knowledge, theories and assumptions about CRE, their sources, what areas of knowledge may be missing and what strategies might be undertaken to improve CRE curriculum status.
|Year of publication:
Brown, Gordon; Appel-Meulenbroek, Rianne (2007).
CRE in the MBA Core: Problems and Prospects. 3rd ERES EDUCATION SEMINAR - ESSEC Business School, December 7-8 2007,