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Paper: sigradi2012_71
Paper title: A “experiência” como design: uma análise de sites como plataformas experienciais
Authors: Silva, Mirela Kühl; Sperling, David Moreno
Summary: This article presents part of an ongoing and larger research about interface design’s roles in the “Experience Era”. It discusses the use of the term “experience” in websites conception and presents three case studies considering discursive and interactive levels. The analysis of four cases is based in parameters proposed by S. Diller, N. Shedroff and D. Rhea for the experience design from a marketing approach.
Type:
Year of publication: 2012
Keywords: design; experiência; plataforma digital; interação; usuário
Series: CUMINCADes:SIGRADI
Download paper: /pdfs/sigradi2012_71.content.pdf
Citation: Silva, Mirela Kühl; Sperling, David Moreno (2012). A “experiência” como design: uma análise de sites como plataformas experienciais. SIGraDi 2012 [Proceedings of the 16th Iberoamerican Congress of Digital Graphics] Brasil - Fortaleza 13-16 November 2012, pp. 127-130, http://itc.scix.net/paper/sigradi2012_71
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